Images and videos by Gucci

#RomanRhapsody
1. An acoustic guitar made in 1974, selected by musician @lucio_corsi. “I’ve always sung and played,” says Lucio. “This one is old, and has experience. Since I’m young, I need an old guitar. To write a good love song, you need a guitar that has had a good relationship with some other instruments, like a saxophone.”
2. A hunting lure, selected by film director Matteo Zoppis. “It’s called a ‘lark mirror’ – it’s used to trap small birds attracted to shiny things,” says Matteo. “In several languages—including French and Italian—it’s also used to refer metaphorically to an apparently attractive offer that is just trying to attract gullible people. It was my grandfather’s, though he wasn’t actually a hunter.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A vintage toy horse, chosen by interior designer @francescaromanafontana_. “It’s just a toy horse,” says Francesca. “Usually, it’s in my Tuscany house. Just in my bedroom, over in a corner. I don’t know why but I felt I had to choose something from my childhood.”
2. A Roman stone from the ancient city of Leptis Magna given as a gift to Marina Cicogna, award-winning film producer. “This stone for me is a symbol of paradise lost, of one of the most beautiful places I’ve ever seen, and I’ve seen them all.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A scarab beetle solidified into plexiglas, chosen by singer-songwriter Francesco Bianconi @franciosa73 of @baustelle_official. “I like insects and the fact they are small monsters,” says Francesco. “I think it’s all tied to the concept of fear. It’s a way of both exorcising it, but also to remind myself we all need a little fear to be courageous.”
2. Guitar effects boxes, selected by musician and film editor Gabriele Lepera. “I thought these would represent me more than a guitar itself,” says Gabriele. “I even just like the objects, these little metal boxes. I’ve been playing punk music since I was 16 years old.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A Venetian fan, “This is a creation by Marta Marzotto,” belonging to Italian writer Barbara Alberti and given to her by the late countess and art patron. “I always play with it with my niece. Marta gave everything to everyone. You had to be careful not to praise anything, or she would follow you up the stairs to slip you one of her things. Her poetics were dispersion.”
2. A Russian doll, or ‘matryoshka’, chosen by Mosè Auer-Nozza, 3. “I call it a ‘papaish’. I call everything that has a surprise in that way,” says Mosè. “Sometimes, I open them up and put other things inside.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.

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#RomanRhapsody
1. A kaleidoscope, brought in by actress and performer @silviacalderoni. “My father gave me this when I was very little,” says Silvia. “Looking into it and discovering a different universe created by light always fascinated me. I opened the first one I had and discovered how, with just a few small pieces of glass and fabric, magic was created.”
2. A ‘death mask’ called ‘Il Sonno’ meaning ‘The Sleep’ of Stefano Torossi, music composer, created by a sculptor and friend Dibrigida. “It was done as a joke of course, because I’m still alive!” says Stefano. “This woman said, ‘I want to take your features and make them eternal’ I figured, why not prepare my future while I can still decide?”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.

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#RomanRhapsody
1. Twin brothers Fabrizio and Stefano Occhipinti, partners in a family-owned business chose objects linked to their great aunt. Fabrizio chose a magnifying glass. “It comes from my great aunt, we were very close,” he says. “Lenses focus light, and she was very interested in the spiritual world. I keep it close to my bed to remember my aunt, and the way she thought. It reminds me to look deeper into things… beneath the surface.”
2. “This is a diary entry by my great aunt,” says Stefano Occhipinti. “About me trying to write my name for the very first time, when I was four years old. She was worried I was taking a very artistic approach. So, she was asking Jesus to not let me grow up to be an artist!”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.

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#RomanRhapsody
1. A small box adorned with a dragon, belonging to actress @chiaramastroianni. “I used to play with it a lot when I was a kid in Italy,” says Chiara. “I love boxes and the mystery that comes with them. And the dragon is a figure that has always fascinated me. Like many children, I loved being scared by legends, fairy tales and witchcraft. I still do!”
2. A custom-made bracelet, selected by artist and filmmaker @sofia.mattioli. “My parents had it made for my 18th birthday,” says Sofia. “It has ‘Psyché’ on it written in Greek, which translates to ‘soul’.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A basketball, selected by music lover and production company assistant @betani_mapunzo. “I played basketball in high school and loved the movement,” says Betani. “It’s the discipline, having respect for the body, and a strict routine. But also it’s about mental strength – caring about yourself, being precise and always on time.”
2. Nelson the dog, brought in by Caterina de Renzis Sonnino, owner and cultural conservator of @castellosonnino (the setting for the #GucciCruise16 campaign). “Nelson is a beautiful soul,” reflects Caterina. “He is an old dog, and a real character. He chose me as his.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A message in a bottle, selected by actress Miriam Leone @mirimeo. “Today, everything is shared digitally – you share emotions, something you’ve seen,” says Miriam. “This is the same thing, but you put your message into the immense sea and it can end up anywhere.”
2. A rosary, Buddha and book of prayers, picked by actress and Gucci Rome store sales assistant @lucreziavalia. “I am Buddhist,” says Lucrezia. “I always take these with me, and I believe that the dreams that have come true are due to my prayers.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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#RomanRhapsody
1. A book of Greek poetry, chosen by film producer Ginevra Elkann. “It’s always a source of inspiration,” says Ginevra. “Somehow, I always find in it answers.”
2. A small box from a market, selected by Giulia Salvatore (@via_del_governo_vecchio_35), who owns a vintage store in Rome. “It’s made from recycled materials,” says Giulia. “Bits and pieces, old coins, computer parts, things like that! I think it’s very appropriate for me and what I do.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday. #AlessandroMichele
Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.

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#RomanRhapsody
1. A Prince Charming costume worn by artist @valerio.sirna as a child. “My mother always made me costumes for carnival,” says Valerio. “I went looking for this costume in her basement, and she had kept it. She used to get really into the process and ask me what I wanted, even making drawings and sketches.”
2. Two small mirrors, chosen by @rosagambino, who works for an advertising agency in Rome. “These are the first presents my father gave my mother when they met,” says Rosa. “He bought them at a small antique store in Venice. After many years, they passed them on to me. I am very attached to them. To me, they represent family, roots and romance.”
Special belongings of the characters from the upcoming #GucciCruise18 campaign. Still life: Polly Brown @pollyholiday.
#AlessandroMichele
Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.

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A glimpse into the characters of the upcoming #GucciCruise18 campaign. Discover them through a personal object they brought to the shoot. Still life by Polly Brown @pollyholiday. #RomanRhapsody
1. An original movie script selected by actor @alessandro.borghi. “This was the film that changed my career, and my life,” says Alessandro. “It also ties me to #AlessandroMichele, because when we met for the first time, he had just seen the film and really liked it, I remember the hug we gave each other, it was as if we were introduced by the film.”
2. A call bell, chosen by Sonia Hang @soniahangzhou, owner of one of Rome’s best-known Chinese restaurants. “It’s something I can’t be without,” says Sonia. “At work, when I ring it, they all know Sonia is calling and to come see what I need. I don’t have to call. I don’t have to yell. At work, the bell is my best friend.”
-Gucci has made every effort to trace the relevant rightsholders of the objects represented in the photographs. In those instances where rightsholders could not be identified, Gucci kindly requests that any information concerning such rightsholders be forwarded so that appropriate contacts can be made.-

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A glimpse at the #GucciLovesPrintemps special windows designed as an imaginary movie theatre, now on display at @printempsofficial’s Boulevard Haussmann department store in Paris. Discover the exclusive pieces and the #GucciFW17 collection available at the pop-up inside the boutique. #AlessandroMichele

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At Printemps Paris Haussmann

An intense palette of colors illuminates the cinema rooms on display at @printempsofficial. Located inside the Boulevard Haussmann department store, a pop-up echoing the movie narrative of the windows features the #GucciFW17 collection and exclusive versions of #GGMarmont bags, #GucciPrincetown and loafers featuring a special tag. #GucciLovesPrintemps
#AlessandroMichele

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At Printemps Paris Haussmann

Unveiling the special window installation at @printempsofficial’s Boulevard Haussmann store. Designed as an imaginary movie theatre, the display concept showcases the exclusive #GucciLovesPrintemps pieces and the #GucciFW17 collection. #AlessandroMichele

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At Printemps Paris Haussmann

To the opening ceremony of the 74th #VeniceFilmFestival, master of ceremony @alessandro.borghi wore a #GucciFW17 Heritage #GucciDIY suit, evening shirt, lion head cufflinks, silk bow tie and patent lace-ups. #AlessandroMichele #venezia74

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At Mostra del Cinema Venezia

Featured in the August issue of @interviewmag, @kendricklamar in a striped wool jacket from #GucciFW17, sportswear inspired pants from #GucciPreFall17 and brogue boots. #AlessandroMichele #GucciEditorials
Photographer: Gregory Harris (@gstyles)
Stylist: Miguel Enamorado (@menamorado)

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A knitted sweater with ‘Chiroptera’ and chenille moth appliqués and wool pants from #GucciFW17 worn with a pair of #GucciPrincetown embroidered slippers featured in @ellemen_china’s latest issue. #AlessandroMichele #GucciEditorials
Photographer: #DeanLee
Stylist: #DONGJiangwei

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Seen in @luomovogue’s latest issue, a multicolor jacquard formal coat with piping detail, black coated pants and cut-out shoes from #GucciFW17 by #AlessandroMichele. #GucciEditorials
Photographer: Yelena Yemchuk (@yemchuk)
Stylist: @robertrabensteiner

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At the @MTV #VMAs in California, @jaredleto wore a sequin cape and a floral silk shirt from #GucciCruise18, denim slim jeans and metallic #GucciAce sneakers. #AlessandroMichele

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Featured in the latest @wallpapermag issue, a wool coat with poppy flower appliqué and an embroidered “Biddenden Road” ribbon, the road in Kent that leads to Sissinghurst Castle and one of #AlessandroMichele’s favorite gardens, 70s style pants, a striped scarf and moccasins from #GucciFW17. #GucciEditorials
Stylist: Harry Lambert @harry_lambert
Photographer: Jeff Boudreau @jeff_bou

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Behind the scenes: bringing to life the idea of Gucci Bloom, in a campaign starring @dakotajohnson, @harinef and @petrafcollins. They are captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with plants and swim at dusk in a lake entangled with shimmering flowers and reeds. #InBloom
Discover the story behind the fragrance through link in bio. Music: ‘Schoolhouse’ by Olivier Coates & Mica Levi, Slip Records.

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When a garden grows on the city streets. Behind-the-scenes on the campaign for Gucci Bloom, the new scent for the House by #AlessandroMichele, featuring @dakotajohnson, @harinef and @petrafcollins. #InBloom Discover the story behind the fragrance through link in bio.

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A look at the notes that create a new olfactory narrative for scent Gucci Bloom. Tuberose absolute harvested from India is interlaced with Jasmine bud extract to leave a fresh petal scent on the skin. Rangoon Creeper, used in fragrance-making for the first time, is from South India and changes from white to pink to red when it blooms with a slightly powdery, floral perfume. #AlessandroMichele #InBloom Discover more about the fragrance through link in bio.
Music: ‘Schoolhouse’ by Oliver Coates & Mica Levi

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Pointed toe pumps from #GucciFW17 defined by metal hardware on the front strap and a bamboo heel. #AlessandroMichele

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In detail: new double G belts adorned with animal hardware from the Alchemist’s Garden, a theme from #GucciFW17. #AlessandroMichele

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A closer look at the new mid-heel pumps embellished by a moth in resin with mother-of-pearl effect and a bamboo heel, from #GucciFW17 by #AlessandroMichele.

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Metal cicadas and moths appear on the #GGMarmont mini bag, coin purse and wallet from #GucciFW17 by #AlessandroMichele.

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Insects and animals from the Alchemist’s Garden—a theme from the #GucciFW17 show—appear as metal accents decorating the new season #GGMarmont backpack and shoulder bag. #AlessandroMichele

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Featuring metal symbols of insects and animals from the Alchemist’s Garden—a place inhabited by signs, symbols and archetypes evoking remote worlds as well as a theme from the #GucciFW17 show—the new #GGMarmont shoulder bag. #AlessandroMichele.

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Handwritten aphorisms by @cococapitan appear on men’s drawstring backpacks and bring together the artist’s offbeat sense of humor with the eclectic House aesthetic. #GucciFW17 #AlessandroMichele #cococapitanwriting

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Silk scarves feature the witty handwritten aphorisms of artist @cococapitan, part of a range of ready-to-wear pieces and accessories from #GucciFW17 by #AlessandroMichele. #cococapitanwriting

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Ironic phrases by artist @cococapitan define new men’s belt bags featuring the House’s logo prints. #GucciFW17 #cococapitanwriting #AlessandroMichele

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